It looks like there are a few posers in the natural foods marketplace. In fact, a few of these companies are actually trying to block efforts in California that would force companies to label any genetically-modified food (GMO foods) or ingredients they produce.
GMO Foods: Prop 37
On Nov. 6, California voters will have the opportunity to vote on Proposition 37, which would mandate the labeling of genetically-engineered foods. At a time when it’s hard to get a large percentage of Americans to agree on almost anything, polls show that as many as 90 percent of us want genetically-modified organisms (GMO foods) labeled. More than 40 other nations, including the entire European Union, already require disclosure. But Monsanto and its allies are dedicated to keeping consumers in the dark and are pouring tens of millions of dollars into a disinformation campaign intended to defeat Prop 37.
You might expect the biotech industry to try to block a measure that would require GMO foods to say so on their packages. After all, a growing body of scientific research is indicating that GMO foods might be far more dangerous than was previously imagined. But Monsanto’s allies in the effort to defeat Prop 37 include some unexpected culprits. It can be shocking to realize that some of the most trusted names in the natural food world are in bed with Monsanto.
Naked Juice is owned by PepsiCo, which has donated $1.7 million to Monsanto’s efforts. Honest Tea, Odwalla and Simply Orange are owned by Coca-Cola, which has donated another million dollars. Alexia and Lightlife are owned by ConAgra, which has put in more than $1 million.
You won’t find this mentioned anywhere on the Kashi product packaging, but Kashi, as well as Gardenburger and Morningstar Farms, is owned by Kellogg, which has already coughed up more than $600,000 to defeat Prop 37.
Kashi has already been in plenty of trouble on the GMO foods front this year. A few months ago, a number of natural foods stores stopped carrying Kashi cereals when it came to their attention that the “soy used in most Kashi products is genetically modified, and that when the USDA tested the grains used there were found to be pesticides that are known carcinogens and hormone disruptors.” – Source
So big companies are spending big dollars to uphold the image that they’re selling us natural food as nature intended it. Turns out we’re getting duped a little more than big-time.
Kashi’s actually trying to put up it’s guard and convince us it’s no big deal. Check out this video. Unfortunately, this one features someone who isn’t that cute globe traveling woman from the TV commercials. Otherwise, I might be a little quicker call it water under the proverbial bridge.